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Director's Reel - Don Cherel

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Visual Effects

Visual Effects

More and more we’re seeing the inclusion of visual effects elements in television advertising, and for good reason. Green screen, digital set extensions, and animations are all ways in which we produce content that is more spectacular, more immersive, and much less costly than attempting to capture the “real thing.” Effects that used to be reserved only for monster Hollywood budgets are now practical for television advertisements limiting the impact and design of your ad only to the imagination.

The are of visual effects involves nothing less than making words into pictures, technology into art, and magic into reality.”

Michael Fink and Jacquelyn Ford Morie