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Music as it pertains to advertising has grown up quite a bit over the past decade. Increasingly consumers are looking at commercials to advise their musical tastes and inform them on what’s fashionable in pop music. The result is a brand interaction that extends well beyond the initial impact of the ad into a more lasting emotional connection. Instead of passively absorbing the branded message, consumers now make a conscious choice to interact with it – to seek it out, and engage with it more meaningfully.
Because of this, the bar is higher than it used to be. The music has to be as potent as the visuals themselves. This is one of the reasons that companies are selecting DCP Productions to design, create, and produce their branded content. We feature a fully outfitted recording space in our studio. Equipped with a vast array of vintage microphones and instruments our hand-designed recording suite is ideal for crafting original pieces of music suited specifically to the production at hand. It’s no coincidence that most of the DCP staff are practiced musicians and regular contributors to the material we produce.
Gimme What I Want
When we developed the Blueprint campaign for GEICO back in late 2010, we knew immediately that original music had to be a major feature of the ads. We wanted to write a song that captured the enthusiasm riders have for cruising and their bikes. In the end, we came up with Gimme What I Want. A true Rock n’ Roller chock full of gritty licks and plenty of attitude.
Listen to Gimme What I Want
The viewer response was all we had hoped for. People wanted this song, and they wanted it badly enough to research, comment, and contact GEICO asking how it could be had. DCP created a full-length version of the song in order to satisfy these requests and extend the campaign.
If you capture lightning in a bottle, is it foolish to think that you can do it again? Well that’s exactly what we endeavored to do when we wrote Save Me. This time it was for an updated and revamped string of new Blueprint ads. This batch had a fresh look and feel. We wanted the song to reflect that as well, and so we produced this little gospel inspired ditty that is at once uplifting and nostalgic for the days of tent revivalist sermons.
Listen to Save Me
The concept behind Five Rides was to capture the purifying feeling of getting out and away from it all. Designed for an entire line of non-automotive insurance products, Feeling Free is a summery, care-free tune that lodges itself in your noggin and sets your head to bobbin’.
Listen to Feeling Free
Written for an intense, action-driven Baseball sequence.
Listen to Just Shy
Hearkening back to the days of saccharine synths and squealing guitar solos, Beginner showboats about as much as the overconfident tennis noob featured in the ad.
Listen to Beginner
Playful and curious. This piece was the perfect accent to a stop-motion video we produced illustrating a miniaturized world made out of magazine clippings that builds itself before your eyes.
Listen to Through the Woods
Listen to Over the River