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Case Study – Whats Your Reason

What’s Your Reason?

What’s Your Reason is our animated online advertising campaign that swept video streaming websites worldwide, quickly and gaining millions of views across the globe.

We were tasked by GEICO to create an accessible ad campaign that would connect with online audiences in a memorable way… but in 15 seconds!

In response, we came back with the idea of six clean, vector animations, six catchy jingles with relatable scenarios of misfortune, and comical audio sound effects to match.

First came the song lyrics, then came the animation, after that everything else fell into place!

 

Check out spots 3 of 6 here:

 

 

 

GEICO – What’s Your Reason “Bees” – DCP Productions from DCP Productions on Vimeo.

 

 

GEICO – What’s Your Reason “Windstorm” – DCP Productions from DCP Productions on Vimeo.