Case Study – Blueprint

Blueprint 2010-2012

What’s blue and white and seen all over?  Our nationally broadcasted GEICO Blueprint campaigns of course!  By now we’re sure you’ve seen the blue motorcyclist riding through the mountains and the 3D animated text flying through blue and white skies.

Since 2010 DCP Productions has produced the widely popular “Blueprint” campaign, which exhibits the freeing feeling of owning and riding an array of motor vehicles from boats to RV’s.   (with insurance coverage from GEICO?)

Though the final product was animation, practically all of the individual characters you see in each scene of the Blueprint campaigns were actually shot as live action on green screen and later animated into the fast paced 3D settings that comprise each spot.

Featuring the original songs “Gimme What I Want” and “Save Me”, both campaigns are composed of music tracks specifically produced in house by DCP for the 2010 and 2012 “Blueprint” spots and search no more– full length versions of the songs can be found here on our website for your listening pleasure!

Blueprint 2012

Cycle

Boat

RV

Listen to the song! “Save Me”

Blueprint 2010

Cycle

All Products

RV

Listen to the song! “Gimme What I Want”