Case Study – Amazing

You know what bears that read the newspaper, mermaids that live on lakes, and aliens in disguise have in common? They’re Amazing!

Amazing, our special effects filled GEICO television campaign takes the world of fantasy into reality where the feeling of spotting mythical creatures is comparable to the amazing sensation of saving money on motor vehicle insurance. With swooping camera movements, flying text, freeze frames, and unexpected sightings… It’s pretty Amazing.

Aliens, Bear, and Mermaid, the three commercial spots that comprise the campaign, included copious amounts of special effects makeup and animatronic costume design to really make the characters and scenes come to life –only accented by the sound effect rich soundscape. To see how Amazingly it all came together take a look at the spots here:

Aliens

Bear

Mermaid