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The Money Man Cometh
DCP Productions creates newest GEICO Character
BALTIMORE, MD (July 11, 2012) – DCP Productions has created the “Money Man,” GEICO’s newest ad character. DCP created the Money Man character and the TV ad campaign, the premise of which is that “you’re not made of money, so don’t overpay for insurance.” The Money Man campaign is the most recent of many TV ad campaigns created and produced by DCP for GEICO. The first ad of the campaign, in which the Money Man character is introduced on a motorcycle in the desert, began airing in late June.
Don Cherel, DCP’s owner, creates, produces, and directs all of the TV ads for the company’s clients. Don noted, “Bringing the Money Man to life was a creative challenge, but once he appeared as we had imagined, we knew that the character and the campaign had unlimited potential for GEICO”.
DCP Productions, headquartered in the Canton area of Baltimore, MD, is a media content creation firm that creates and produces national, regional and local TV and radio campaigns, digital outdoor ads, Internet and print ads, and original music.
Contact:
Matt Pringle
(410) 327-0133
www.dcpproductions.net
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7 Responses to “The Money Man Cometh”
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kin Says:
what is the music called
Mike Says:
Who plays the guitar for the Money Man on a boat spot? That’s a great song is there a full version?
David Says:
Yes, please spill it. The guitar sounds like Leo Kottke, but if you don’t tell us we’ll never know.
Charles Nelson Says:
Would love to find out the name of the song used in the Money Man Boat Insurance commercial.
Outstanding!
Dave Says:
I too would like to know what music was used in the money man ad campaigns,. I just love the money man!
Alfred Garcia Says:
What’s the name of the music money man boat?
I think its Ryan Bingham: Bread & Water but I think that music goes way back like 80 years by Lead belly….
Al Garcia Says:
Its the Allman Brothers Midnight Rider