The Money Man Cometh
DCP Productions creates newest GEICO Character
BALTIMORE, MD (July 11, 2012) – DCP Productions has created the “Money Man,” GEICO’s newest ad character. DCP created the Money Man character and the TV ad campaign, the premise of which is that “you’re not made of money, so don’t overpay for insurance.” The Money Man campaign is the most recent of many TV ad campaigns created and produced by DCP for GEICO. The first ad of the campaign, in which the Money Man character is introduced on a motorcycle in the desert, began airing in late June.
Don Cherel, DCP’s owner, creates, produces, and directs all of the TV ads for the company’s clients. Don noted, “Bringing the Money Man to life was a creative challenge, but once he appeared as we had imagined, we knew that the character and the campaign had unlimited potential for GEICO”.
DCP Productions, headquartered in the Canton area of Baltimore, MD, is a media content creation firm that creates and produces national, regional and local TV and radio campaigns, digital outdoor ads, Internet and print ads, and original music.
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