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DCP Productions is a content creation group. We partner and collaborate with clients to conceptualize and develop relevant media solutions. We accomplish the extraordinary by pairing our unique talents and cultural insight with cutting edge production techniques.

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The Money Man Cometh – Part II

Posted August 16, 2012 by Under Company News, Press

For Immediate Release


Second TV spot of the Money Man Campaign is Now Airing.

BALTIMORE, MD (August 16, 2012) – The recently released Money Man TV spot is the second of the campaign featuring GEICO’s newest ad character. In this spot, the Money Man is enjoying a day of boating in his custom painted speedboat while spreading money into the hands of other water sport enthusiasts.

DCP Productions created the “Money Man,” GEICO’s newest ad character and the TV ad campaign. The premise of the campaign is that “you’re not made of money, so don’t overpay for insurance.”

The Money Man campaign is the most recent of many TV ad campaigns created and produced by DCP for GEICO. The first ad of the campaign, in which the Money Man character is introduced on a motorcycle in the desert, began airing in late June.

Don Cherel, DCP’s owner, creates, produces, and directs all of the TV ads for their clients. Don noted, “Bringing the Money Man to life was a creative challenge, but once he appeared as we had imagined, we knew that the character and the campaign had unlimited potential for GEICO”.

DCP Productions, headquartered in the Canton area of Baltimore, MD, is a media content creation firm that creates and produces national, regional and local TV and radio campaigns, digital outdoor ads, Internet and print ads, and original music.

Matt Pringle
(410) 327-0133

7 Responses to “The Money Man Cometh – Part II”

  1. August 19th, 2012
    Rick Says:

    What’s the name of the tune and artist in the commercial?

  2. September 17th, 2012
    DCP Says:

    DCP created the song. We are releasing a full-length track shortly. Stay tuned.

  3. October 7th, 2012
    AJ Says:

    Who is the stunning young woman on the boat who catches some of the stray bills?

  4. October 14th, 2012
    Dave Says:

    Any word on the song release?

  5. October 17th, 2012
    SharonLee Says:

    I want to make a Money Man costume for Halloween … got any tips?

  6. November 2nd, 2012
    Susan Morrow Says:

    Where is the location of the GEICO money man boating commercial filmed and what is the name of the lake? It looks like Clear lake in northern California.

  7. November 10th, 2012
    J Says:

    Who are the names of the actresses laying on the boat? Was this shot in NJ?

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