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Made of Money
Chances are you’re not made of money. The all-new “Money Man” character from GEICO is, and he’s rolling out the new campaign created and produced by DCP.
Check out the behind the scenes footage from the “Made of Money – Gas” shoot with director, Don Cherel, as he explains the reasoning behind the use of High Dynamic Range (HDR) in the Money Man campaign and also how HDR technology mimics the way the human eye processes images. Introducing the Money Man to viewers and giving life to an age-old idiom presented an exciting challenge for DCP.
Don Cherel’s selection of the Money Man talent was based on the actor’s ability to convey the confident mannerisms of the character and also operate all the vehicles in the different spots of the campaign. Don noted, “Our actor understood the overall bravado that we were going for with the Money Man, and he was able to deliver it repeatedly throughout our 16-hour days. He’s an impressive talent and I’m glad we found him.”
Stay tuned as DCP continues to create and produce exciting campaigns.
11 Responses to “Made of Money”
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Clark Says:
How can I get the music in this commercial? It is fantastic!
DCP Says:
contact@dcpproductions.net
Carl Says:
Are there other spots on the way with the Money Man?
DCP Says:
Yes Santa. Stay tuned.
DCP Says:
We actually created the song here at the DCP Studio. Glad you like it!
jorge Says:
How many bills did it take to make that money guy and is the money real?
Lana Says:
Who is the actor in the money man geico commercials? What is his name?
Doug Says:
What about the guitar instamental in the Money Man boat commercial?
andrew Says:
Soo..who plays the money man?
Jp Says:
Yall need to put that song on itunes….id download it in a sec!
Paul Says:
What is the year, make and model of the motorcycle used?