Made of Money
Chances are you’re not made of money. The all-new “Money Man” character from GEICO is, and he’s rolling out the new campaign created and produced by DCP.
Check out the behind the scenes footage from the “Made of Money – Gas” shoot with director, Don Cherel, as he explains the reasoning behind the use of High Dynamic Range (HDR) in the Money Man campaign and also how HDR technology mimics the way the human eye processes images. Introducing the Money Man to viewers and giving life to an age-old idiom presented an exciting challenge for DCP.
Don Cherel’s selection of the Money Man talent was based on the actor’s ability to convey the confident mannerisms of the character and also operate all the vehicles in the different spots of the campaign. Don noted, “Our actor understood the overall bravado that we were going for with the Money Man, and he was able to deliver it repeatedly throughout our 16-hour days. He’s an impressive talent and I’m glad we found him.”
Stay tuned as DCP continues to create and produce exciting campaigns.
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