Concept to Completion Longstanding Business Model is in the Forefront of New Advertising Trend
BALTIMORE, MD (June 12, 2012) – DCP Productions, a content creation house in Baltimore, defines the advertising business model of “concept to completion” As many agencies across the country are just now looking at this model as a new way to do business, DCP has been operating under the “concept to creation” model since the company’s inception six years ago. DCP’s structure by design enables clients to work with one entity for concept creation, original music creation, and pre, field and post-production. By offering clients the “concept to completion” model, advertising media is created in a more cost and time efficient manner. By simply eliminating the layers of multiple companies in the advertising development process, DCP is able to create content and transform it into quality advertising media much less expensive and faster than traditional ad agencies. By eliminating layers, DCP eliminates price mark-ups. That savings is passed on to the client.
Don Cherel, director and owner of DCP Productions, noted, “In designing this company, my plan was to collaborate with the client from concept development to project completion to maintain a truer brand essence. By integrating the essential resources and talents and creating a streamlined business model, DCP has been successful in bypassing the traditional advertising development process, thereby saving our clients money and enabling them to maximize their advertising dollars and promote their brand on a continuous basis”.
With their headquarters in the Canton area of Baltimore, and a recent expansion to Los Angeles, CA, DCP Productions creates and produces award-winning national TV, radio, digital outdoor, Internet and print ads as well as original music
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